How do I know which pages should be deindexed?

Select pages according to their usefulness to visitors and their role in your shop. Low traffic, short content or few clicks alone do not establish that a page should be deindexed.

1. In Search Console, open search results performance and group the data by Pages. Review clicks and impressions over a representative period.
2. For a page with limited visibility, first check its indexing status, content, relevance and internal links. It may also be new or meet limited demand.
3. Then decide whether the URL should appear in search results: keep indexing enabled for useful product pages, categories and information that customers should be able to find.
4. For a page you really want to exclude, apply the appropriate module rule and check the noindex directive.

Utility pages, internal search and some filter combinations may be candidates for exclusion, depending on their actual purpose. If unsure, assess the page before applying a rule to a set of URLs.

See the Search Console Performance report and Google’s helpful content guidance.