How to track sales from your campaigns with PrestaShop?

The module reads tracking parameters in your links to display traffic and revenue attributed to your campaigns.

  1. In the module configuration, open Trackable links creator.
  2. Enter the destination URL, then the Source, Medium and Campaign. For example: newsletter, email and autumn.
  3. Use Create and copy link, then use the generated link in your campaign.
  4. Check the traffic and revenue metrics by campaign for the relevant period and store.

The parameters read are utm_source, utm_medium and utm_campaign. Use consistent values for links that should be grouped under the same campaign.

Attributed revenue depends on visits actually collected and retained, the attribution duration under Global Settings, and the orders included by your settings and filters. It cannot reconstruct visits from before installation. For the revenue scope, see revenue differences.

Supplementary video:

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